Many organizations already have enterprise subscriptions to Zoom and most people are pretty familiar with its interface. Zoom streaming does not require any special skills or training in live video production and is perfectly tailored for events where attendee interaction and participation is needed. It also allows users to stream concurrently on other platforms simultaneously such as Facebook Live and YouTube. Zoom is not a perfect solution if your needs are highly specialized and you require flexibility. With Zoom, you get what you’re given and have little room for customization. Bottom line: Zoom is a familiar face and a cost-effective solution but isn’t the ideal option for custom-tailored live streams. Grabyo Grabyo Interface Grabyo is the self-proclaimed “future of broadcast”.
region, we work with large brands and nonprofits all over the world. Since the start of the COVID-19 pandemic, our clients have been asking for help with event live streaming. More often than not, the main question our clients ask is what software or platform they should use. With dozens of options out there, it is difficult for those unfamiliar with live streaming or video production services in general to get themselves up to speed, so we’ve put together a list of the different softwares and platforms, a summary of their key features and pitfalls, and an overview of best practices for you to consider. Hopefully this helps answer questions that you have, but feel free to reach out to us for more information. First and Foremost: What Are You Out to Achieve? As with any initiative, it is important to start by establishing what goals you are trying to achieve through live streaming events before diving into a software or service solution.
Zoom Zoom Interface If you’re searching for business-oriented streaming solutions for your events, it’s pretty safe to assume that you’ve heard of Zoom before. The video conferencing app founded by a former Cisco employee has taken the world by storm and has (arguably) achieved a highly coveted branding goal: “Zoom” has become a verb. Zoom is quickly becoming a staple of the work-from-home transition and is often overlooked when it comes to live streaming events. Zoom is a great low-cost and low-complexity option to live stream your event.
To Zoom or Not to Zoom: Comparing Live Streaming Platforms for Events During the Pandemic - Green Buzz AgencyNow more than ever, video is helping connect audiences across the world and is bringing people closer together. With in-person meet-ups for professional networking and entertainment on pause, live internet-streamed event broadcasting has soared in popularity. With this trend accelerating, it is important for all organizations to consider how live streaming events can improve sales and increase brand awareness. At Green Buzz Agency, we help our clients create top-quality video content for all their organizational needs. While based out of the Washington, D. C.
Bottom line: Grabyo is great if you know video, have a medium to large budget, an experienced team, and do not need to engage in real-time with your audience. StreamYard StreamYard Interface StreamYard is a browser-based platform that brands itself as the “easiest way to create professional live streams”. There is a lot of truth to this statement.
Even experienced technical directors will need a bit of time to master its functionality. Grabyo is also ill-suited for events that require audience engagement like webinars or meet-and-greets. In its most current form, Grabyo does not allow communication between the production team and the consumers of the content. Perhaps most importantly, Grabyo is pricey. Its cost model is bespoke and may be out of reach for small-budget events.
In many ways, it is a simpler and less expensive version of Grabyo. StreamYard gives users creative freedom with respect to on-screen and back-end customization and integrates seamlessly with social media. Its platform allows you to communicate with the audience via Facebook Live commenting, which is a major bonus for socially-oriented events.
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